LeapFrog Literacy Campaign

A report by the Canadian Council on Learning states that; during the summer students typically lose on average the equivalent of one month of instruction. Wow.

LeapFrog Canada has launched a 1 Million Reading Hours literacy program to support children’s literacy. “Reading just a few minutes a day can go a long way to building a child’s enthusiasm for learning” says LeapFrog Canada General Manager Gord Terry. The premise of 1 million reading hours is for you to set aside 15 minutes a day – for 30 days – to read with your child.

It is valuable to note that, at the LeapFrog 1 Million Reading Hours literacy campaign kick off at the Bay/Bloor Indigo, young readers were the main audience – not the media. The children, accompanied by their teachers, enjoyed a field trip of snacks, singing and story books. Each child was provided a book, to follow the story, being asked to turn pages, look for objects and find words on the pages.

Every one of the children present were given a Tag Reading System by LeapFrog to take home. The kids smiled and cheered.

Find your 15 minutes of reading time this summer.