Here are some author ideas on How To Promote Your Book. Whether you are an indie author or traditionally published – you can help sell your book by promoting your book. From blog tours to bookmarks here are some low-cost ideas on how to promote your book…
From an expert
I am, somewhat of an expert when it comes to promoting books. Though traditionally published, I have long thought that participating in book promotion is my author duty. And it’s totally self-serving…I want to sell books.
Case Study: Twitter Book Launch
I did a virtual book launch to celebrate my first book (Boredom Busters) on Twitter. During the one hour Twitter party we trended in Canada and had over a million reach. For a kid’s book! How did I do that?
- I asked friends on social media to pencil in the date/time of the Twitter party and enthusiastically engage with the hashtag.
- Creating graphics promoting the book cover, hashtag, my social url, date/time of the Twitter party and I scheduled posts with those graphics one month, and every week up to the Twitter party to promote the event.
- Planned engagement. I had a list of engaging questions to ask followers (because it’s the worst to attend a party and have no conversation).
- There were giveaways*
*I gave away a copy of the book at the end of the Twitter party. It not only increased brand awareness but got people talking about who would they buy/gift the book for…to get them thinking about purchases!
Case Study: Author Q & A
Similar to my Twitter launch party – I have done author Q & As to promote THE ADVENTURES OF GRANDMASAURUS and other books. I have done in-person book store author Q & As, blog interviews, radio interviews, T.V. interviews, speaking panels and Facebook Lives.
The beauty of author Q & A is that you already know the material! It’s a great way to discuss your book and let outside audiences know of your book.
RELATED: WAYS TO SUPPORT AUTHORS
How to promote your book author ideas
- Share on social media. Tweet, Pin, Post your book blurb, cover, reviews, and more.
- Community. Ask your community (or tribe if you will) to use their influence and share your book news on their platforms and with their people.
- Blog tour. Set up a blog tour in your town, state/province/country. It’s easy to find book bloggers through google search. Then, track down their websites and emails.
- Reviews. Ask those who have purchased your book to write positive recommendations on Amazon, GoodReads, etc…
- Bookplates. Mail out bookplates or bookmarks to people who have bought your book. An autograph can be a great keepsake and create connection with your readers.
- Giveaway. Offer a giveaway of your book on your website. It creates buzz.
- Author Q & A. Offer interview opportunities to bloggers, radio, TV, book clubs, PTA or any other “audience” who would be interested in your book genre.