I asked some of my favourite influencers to share Tips From Moms in Social Media. All of these bloggers/vloggers/awesome people have something in common…they are super talented at creating community. Yes, community. Online.
Whether it be through a blog, Youtube channel, Twitter, Instagram, Facebook…all of these ladies build fantastic communities. And across the world too (no borders when community is Mom-driven). We have Canada, United States of America, and the UK represented in this round-up.
Here is my question to Moms in Social Media:
What are your tips for building community/connecting with your audience?
Community is built when the people around you can tell that you CARE, that you are invested in them and their well-being. Whether your currency is food, travel, entrepreneurship or family – when you engage because you want to do so, when you listen to people’s questions, concerns and happiness, they are happy to be a part of what you are creating.
I would say that my tip for building up a community and connecting with an audience is to be yourself. Let people see who you are, be authentic, show them that you’re a “real” person. That you can be vulnerable and naïve. I think showing vulnerability can be a very beautiful thing. Although it’s difficult, showing who you are and being true to yourself can resonate with so many and helps build up relationships.
Be yourself. With all your quirks, and weirdness, and you will find your people.
Be yourself and put yourself out there! Don’t be afraid to try something new and surround yourself with positive people who share similar interests as you.
If you’re trying to build a real community and loyal audience through social media channels being authentic, honest, and consistent with your messaging is the key to success. Also, defining your brand inside and out, and staying true to your brand identify is everything. Interacting with your community on a consistent basis, is integral to growth, and ultimately creates a meaningful relationship with your audience.
Be friendly, respectful, and supportive. Ask questions. Comment back. Offer tips. Have conversations. Be yourself and stay true to yourself; creating a community which empowers and engages.
Pictured above: Vanessa & Melissa, Sereta (Kikiblahblah), Julie, Jenny (Mamazou), Danielle, Caroline (Parent Club)